Opinion

Ramon Arratia, sustainability director for InterfaceFLOR in Europe, Middle East, Africa & India

Ambitious companies in the Irish sustainable building sector should look to the US, says Century Homes founder Gerry McCaughey. As chief executive of LA-based green building business consultancy Infineco, McCaughey is witnessing first-hand how the land of opportunity is waking up to green construction.

In this adapted extract from his new book Natural Building: A Guide to Materials and Techniques, seminal eco architect Professor Tom Woolley outlines some of the reasons why natural building is necessary.