Ecomerchant founder announces new green podcast

You can have a fantastic product, but you need to know how people think. If you deal with highly technical people like I do, you get locked into technical thinking and technical thinking is predictable and measurable.

Led by Ecomerchant managing director Will Kirkman, the podcast provisionally known as Thinking Allowed, aims to go beyond the technical statistics that underlie natural construction.

“Whether you call it behaviour, economics or psychology the question is ‘how did they do that’? I’m going to interview well-known people from the natural building sector, with a longer format, from 45 minutes to an hour, looking at how people think,” Kirkman said.

Kirkman, who has been involved in promoting green construction for over 30 years, says that the idea was to explore how people think, not make a sales pitch.

Citing the Royal Institution’s Christmas Lectures, Kirkman said there is a mainstream audience that is receptive to ideas when they are presented in an interesting and accessible fashion.

Listeners can expect to develop a deep understanding of the fundamental thinking that goes on in the sector, Kirkman said.

“You can have a fantastic product, but you need to know how people think. If you deal with highly technical people like I do, you get locked into technical thinking and technical thinking is predictable and measurable. You can put it in a spreadsheet. The problem with this is that it leads to ‘wind tunnel’ decision-making where everybody ends up looking at things the same way,” Kirkman said.

Scottish Natural Insulation Hub hires sales manager

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Meanwhile Kirkman has announced that the Scottish Natural Insulation Hub has hired Nick Evangelisti as regional sales manager.

Evangelisti, who joined the company in January 2025, will continue the Scottish Natural Insulation Hub’s expansion and promotion of natural insulation.

Kirkman, who founded the Scottish Natural Insulation Hub, said Evangelisti, brings a wide and deep view of insulation to the company, drawing from his time at IndiNature.

“We’re thrilled to welcome Nick to the team,” Kirkman said. “His extensive experience within the insulation industry, encompassing both manufacturing and distribution with IndiNature, provides him with a unique and invaluable 360-degree perspective”.

The Scottish Natural Insulation Hub is the first dedicated natural insulation merchant in Scotland. A sister company to England’s Ecomerchant and located in Dumfries and Oban, it champions ethically sourced, sustainable building materials tailored exclusively for the Scottish construction sector including sisal, wood fibre, hemp, wool, cellulose and calcium silicate product SkamoWall.

By focusing on high-quality, environmentally friendly insulation options, the Scottish Natural Insulation Hub aims to contribute to a more sustainable and energy efficient built environment in Scotland.